Our story
Where the name on the bag comes from, and the ten years before the first one.
Chúmeans Uncle, in Vietnamese
That spirit of celebration is at the heart of Chú Billy's Beef Jerky Chips.
“Chú” means Uncle in Vietnamese. Chú Billy is what my nieces and nephews have always called me. In English, it sounds like “Jubilee,” a word that means celebration.
Chú Billy's Beef Jerky Chips is a celebration of my Asian heritage, my family, and the flavors I grew up loving. Every recipe is inspired by bold Asian flavors, and two of our signature varieties are named after my children, Tomo and Shiori.
Our jerky is made from 100% premium beef, sliced thin, marinated with carefully selected ingredients, and crafted into a deliciously Thin & Crispy snack unlike traditional jerky.
Whether you're sharing it with friends, packing it for a road trip, or enjoying it during movie night, I hope Chú Billy's becomes part of moments worth celebrating.
10 years making jerky at home
My jerky got good enough that my friends kept telling me I should sell it, so I did.
Chú Billy
Named for my son and my daughter
Look for their names on the bag.
Tomo
Shiori
